100% digital focus groups

When it applies

When it is necessary to explore or verify in a 100% digital way, with a group of 8-10 people or more, the validity of a concept, product, service or value proposition, its advantages and aspects to improve.
When a more dialogued approach about something is necessary, but personal interviews or meetings are not enough and physical presence is not possible or advisable.

Problem it solves

The high cost of Focus Groups and risk in a pandemic environment.
Avoids excessive improvisation and monopolization of the conversation by participants during the session, favouring that everyone think and contribute in advance, from a given set of shared material.

Added value by delibera

The digital Focus Group with delibera is a group dynamic that combines asynchronous reflection with a synchronous digital encounter, to analyze and improve a product, service, or concept, achieving the same or even better results than the traditional Focus Group.

Allows to think individually before giving your opinion and involving more people
Everyone's contributions are enriched, as they can be read and commented by others
Improves synchronous encounter methodology and helps achieve more insights
Favours the participation of those that are less expressive
Leaves traceability of the opinions expressed (in the templates)
At a much less cost and with the possibility of achieving more with them

Sequence of templates to implement 100% digital focus groups

Pre-Event

Description or video of the product or service
1 pre-event deliberation to evaluate and give suggestions

Ideas

During the Event

Group commentary on issues surfaced and new assessment of specific aspects

Scores

Screen-share of results and commentary-synthesis of rating

Key template in this use

Post-Event

Communication of conclusions.
Validation of the new model for the product (optional)

Decisión

Evaluation of the event

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