Receive quality feedback for continuous improvement 

When it applies

Each time a new product, service, channel, campaign, material, tool, project, initiative, strategic plan… is launched. Also to assess a starting point. At the prototype level (minimum viable products) or final deliverables. To assess the performance of departments, people, and work groups. Data can be collected from salesmen, employees, customers or other relevant stakeholders. Recurringly or ad-hoc. When what is sought is not so much to evaluate, but to help the person in charge of an initiative improve.


Problem it solves

Transformation is forcing the launch of multiple initiatives that, at the time of launch, tend to be far from what is really needed. It is urgent to collect much more feedback, but the reality is that we still request and give very little.

  • It usually focuses on people and their 360º performance, when really we should ask for it in many other areas

  • The medium used is usually the anonymous survey: this instrument, being individual, can generate as much intelligence as collective stupidity, since it does not allow deliberation among participants nor with whom requests it

  • When done face-to-face, important biases are generated

Feedback is perceived more as an evaluation than as a way of improvement; It is not encouraged and the deliverables do not have the impact they should.

Added value by delibera

The feedback template allows you to receive opinions with the required degree of effectiveness and agility, facilitating the exchange between participants and who requests the feedback, promoting continuous improvement.

  • Getting “insights” (quantitative and qualitative) from large groups, in very short periods (few days)

  • Reducing the effort required

  • Avoiding biases

  • Making interpretation and synthesis easier; to guide the actions needed for improvement

  • Accelerates transformation, measuring and recognizing collaboration

Continuously improving everything that is launched, promoting collaboration and accelerating transformation.

Sequence of templates to receive quality feedback for continuous improvement

Key templates in this use

Choose initiatives to evaluate

Get feedback


New feedback


New products, services, channels, campaigns, events, documents, initiatives, tools…


Evaluate issues that came up in the feedback


Extend or ensure proper closer

Ad-hoc, occasional frequency

Overall assessment, % of approvals and disapprovals, willingness to continue, positive aspects and improvement opportunities/ recommendations, assessment of specific aspects

Improve, pivot, reinvent or discontinue initiatives or situations




Ask for feedback again and measure progress



Alternative templates to request feedback on specific occasions

Continuous improvement with greater customer orientation

© Copyright delibera 2021. All rights reserved.

Success cases

  • The CEO of a leading global insurance company uses the delibera feedback template to assess the potential of its various commercial channels, aligning the leadership team and other key people in the diagnosis and actions required

  • The head of digital transformation of a leading global bank uses the delibera feedback template to assess the reception of the Robots/RPAs that have been launched, in a substantial investment

  • The head of marketing and communication of a third sector entity with more than 80,000 collaborators (between employees and other workers), uses the delibera feedback template to evaluate the usefulness of some manuals and other key materials to guide social action



Thank you for your interest! We will contact you soon